Bringing a new level of personalized wedding and special event planning services, Aimee Palifroni of Prisma Events announced a new partnership with Lilli Black of Sweetly Paired to form Even Better Inc.
“We decided to take the current climate of our events industry to reevaluate our business models and make it ‘even better,’” says Aimee Palifroni with a smile, COO at Even Better Inc. “With the changing needs of our clients, we have set out to streamline our processes and elevate our level of service and hospitality. We are so excited for this next chapter together!”
Even Better Inc. will be the umbrella company for the partner’s already successful event planning companies, offering more support for clients and introducing a new branch of products and services. Palifroni with Prisma Events will focus on wedding management and elopements within Colorado, where Sweetly Paired will focus on Partial and Full Planning wedding clients as well as high-end, intimate wedding packages. On top of that, Even Better Inc. is proud to introduce Carte Bene, which will be a one-stop-shop for specialty décor rentals and bespoke stationery, printing, and signage.
“This year brought a lot of challenges for weddings and events. I felt it was time to restructure and look at things with a different approach,” says Lilli Black, CEO at Even Better Inc. “Aimee and I have always had similar styles and attract the same clients, so it was a no-brainer to bring on someone who thinks the same way I do. It’s all about having the right people on the team.”
In regard to the founders, Aimee Aplifroni has an ingrained sense of hospitality and has built a career out of a servant’s heart and a knack for making people feel comfortable in stressful situations. Her new partner, Lilli Black, is invested in entrepreneurial work and can be found in her studio creating content for her next project.
With their teamwork, weddings in Colorado are sure to level up. Prisma Event’s passion for bringing people together, having a creative outlet for design, and those little butterflies right before you give a toast paired with Sweetly Paired, team-based planning company that uses thoughtful, conceptual design to create the guest experience, the two are sure to heighten the wedding industry in Colorado. Specifically for queer folk, Prisma Events is known within Colorado for its specialization in LGBTQ weddings, creating a more welcoming environment than your average wedding company.
