Levi’s launches Pride collection partnering with Harvey Milk Foundation
Levi’s, the denim powerhouse whose jeans make even the flattest butt look amazing, just came out in a big way. For years queers have been in love with Levi’s. We even have bars themed around Levi’s and leather. So, Levi’s is showing us a little appreciation back just in time for Pride.
The Levi’s x Harvey Milk Foundation collection just hit stores with Levi’s partnering up with the Harvey Milk Foundation to help give back to the community that Milk represented and ensure his legacy lives on.
Milk was the first openly gay person to be elected into office in California. This was huge for the queer community, even if his time in office was short lived. Before completing his first year with an elected position, Milk was assassinated in San Francisco City Hall along with Mayor George Moscone in 1978. He was a trailblazer, and an icon during a time that being gay was still very controversial.
The Pride collection will feature a range of gender-neutral products and a portion of the proceeds will benefit the Harvey Milk Foundation which was founded to empower local, regional, national and global organizations so that they may fully realize the power of Harvey Milk’s story, style, and collaborative relationship building.
“As a brand that values authentic self-expression, there is no individual we want to honor more than Harvey Milk. Harvey was a true leader, whose passion was palpable and has expanded the decades since his untimely assassination. He brought not only the LGBTQ community forward, but he fought for the visibility of all minorities. We at Levi’s are honored to have the opportunity to express his legend through not only our product, but our voice as a global brand leader and advocate for equal human rights” said Grant Barth, Chief Merchandising Officer for Levi’s.
The Pride Collection includes:
Harvey Milk Ringer Tee: Celebrates Harvey Milk by featuring a Harvey Milk graphic on the front and the LGBTQ timeline on the back of the tee. This shirt is also available as a tank and all sizing is gender neutral.
Pride Tee: Leveraging the rainbow batwing, Levi’s offers an everyday option to showcase pride on heather grey t-shirt.
Pride Trucker Jacket: The pride Trucker was created to be a collector’s piece that allows the owner to add collectible patches each year to customize their jacket! The trucker comes already patched with pride related patches as well as a rainbow L-tab! Harvey Milk Graphic featured on the back. The Pride Trucker Jacket is available for a limited run and features a slim body with sizes from XS-XXL.
Harvey Milk Short: These shorts are made from a fabric reminiscent of vintage garments; they come embroidered in stone washed style with a rainbow flag on the watch pocket. They also include Harvey Milk patches and a rainbow L-tab. Gender-neutral sizing ranges from waist 24-36. Inseam cut off at 9”
Pride Baseball Cap: A 5 –panel hat with fastened back featuring Levi’s rainbow batwing embroidery.
Pride Bandana: Iconic Levi’s navy bandana with paisley print featuring Levi’s rainbow batwing embroidery.
Levi’s® x Harvey Milk Patch: With the tradition of introducing a collectable patch each year, Levi’s celebrates Harvey Milk with a collectable patch for 2016.
The Levi’s x Harvey Milk Foundation Pride 2016 Collection is available online and in retail stores throughout the US.
