When I first met Dan Landes he looked like an urban Marlboro man who just stepped out of a peyote sweat lodge.
It was 2008 and I was sitting down to interview Landes about consumer ethics. As the owner of a vegan bakery and two vegetarian restaurants that seemingly banned all corporate products, I was curious to pick his brain about Fair Trade products and factory farms. I was expecting a wildly idealistic, out-of-touch madman who would grill me with his black-belt veganism. Instead I found a practical businessman who’d simply figured out how to make his eccentricities work to his advantage.