Skittles Celebrate Pride By Giving Up the Rainbow

Addison Herron-Wheeler is OUT FRONT's co-publisher and editor-in-chief and friend…

Once again, Skittles are showing their support for Pride by producing a bag with all-white candies inside.

The company first did this in 2016 in honor of London Pride. The idea behind this is that the rainbow is Skittles’ symbol year-round to represent variety in candy, but they want the LGBTQ community to have it to themselves for Pride season.

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow,” the brand wrote in their product description, according to LGBTQ Nation. “All the lentils are white in celebration of pride. Enjoy the mystery mix.”

Last year, they made a video explaining their special take on celebrating Pride.

Skittles’ temporary renouncing of the rainbow is a unique way to show support this Pride season.

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Addison Herron-Wheeler

Addison Herron-Wheeler is OUT FRONT's co-publisher and editor-in-chief and friend to dogs everywhere. She enjoys long walks in the darkness away from any sources of sunlight, rainy days, and painfully dry comedy. She also covers cannabis and heavy metal, and is author of Wicked Woman: Women in Metal from the 1960s to Now and Respirator, a short story collection.